(1919 – 2001)
Kassim Dada was an individual of principles.
An astute businessman, a philanthropist,
an avid traveller and a man committed to
basic values – Kassim Dada’s
individuality influenced many to add meaning
and significance to their lives.
Following the simple principle of fairness,
clarity and sincere application to all things
in life – he worked hard to make Dadex
a company that would not only be recognised
for its quality of work and products, but
one which would be recognised for its integrity.
As he wrote in his autobiography, A Ramble
“…the conduct towards others
must be based on kindness, service, fairness,
charity, justice, honesty and the sanctity
of promise, pledge or agreement.”
The Dadex Vision
signifies all those qualities that were
an intrinsic part of existence for Kassim
Dada. The strength and longevity of any
successful company does not merely lie in
the superiority of its products –
but in how it conducts business.
Dadex has evolved into a company that
upholds authenticity as a crucial factor
in its business practices. Be it in serving
customers, product quality or relationships
with its clients – the underlying
aim is the collective convergence of all
values under the principle rule of truthfulness.
signifies Kassim Dada’s legacy of
fundamental righteousness in both business
and personal life.